When it comes to wallpaper that stands the test of time, Morris & Co and House of Hackney are two names that consistently rise to the top. Both brands are beloved for their bold patterns, rich heritage influences, and expressive personalities — but they approach design in very different ways. Understanding these differences can help you choose the right wallpaper for your space, whether you’re decorating a period home, a modern apartment, or a contemporary boutique hotel.
Origins and Design Philosophy
1. Morris & Co — Heritage, Craft & Nature
Founded in 1861 by William Morris, Morris & Co is the original voice of the Arts and Crafts movement. Its wallpapers are rooted in traditional design principles — drawing direct inspiration from nature, historic textiles, and handcrafted patterns. Morris & Co’s archive includes botanical motifs, stylised florals, and linear plant forms that feel organic yet structured.
Example Patterns:
Willow Boughs Wallpaper
Strawberry Thief Wallpaper
Golden Lily Wallpaper
Blackthorn Wallpaper
Morris & Co prints are characterised by deep reverence for historic process and meticulous detail, originally created as block-prints by Morris himself and his craftsmen. These designs reflect a timeless elegance that has remained relevant for over a century.
2. House of Hackney — Bold, Eclectic, Modern Reinvention
House of Hackney’s wallpapers are rooted in tradition too, but they bring a playful, maximalist twist. Founded in London in 2011, the brand reinterprets classic motifs — including many from the Morris archive — with vibrant colourways, modern narratives, and unexpected scale. House of Hackney wallpapers often feel more theatrical and expressive, sometimes verging on surreal, making them great for statement interiors.
Example Patterns:
Acanthus Wallpaper
Anaconda Wallpaper
Artemis Wallpaper
House of Hackney often collaborates with contemporary artists and embraces storytelling, myth, and eclectic references (from fairytales to gothic mysticism). The result is wallpaper that feels decorative, bold, and unapologetically contemporary.
Colour, Scale & Mood
Morris & Co
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Colour palettes: Often earthy, muted, nature-inspired
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Scale: Thoughtful, balanced — patterns can be dense without overwhelming
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Mood: Elegant, historical, timeless
Morris & Co wallpapers tend to feel soothing and considered — perfect for creating a calm, heritage-rich environment.
House of Hackney
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Colour palettes: Bold, high-contrast, adventurous
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Scale: Larger, more dramatic motifs
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Mood: Playful, energising, statement-making
House of Hackney wallpapers command attention. They’re ideal for focal walls, feature spaces, and interiors that celebrate visual drama.
How to Choose Between Them
✔ Choose Morris & Co if you want heritage, subtlety, and classic botanical beauty that complements traditional interiors.
✔ Choose House of Hackney if you love bold colour, narrative whimsy, and want your wallpaper to be the star of the room.