FAQ's

Is Morris & Co wallpaper still made by William Morris?

Morris & Co wallpaper is still produced using William Morris's original 19th-century designs, reprinted from the company's historic archive of hand-carved woodblocks and print rocks. William Morris founded the company in 1861 and died in 1896, so today's designs are faithful reproductions of his originals (and later archive additions by collaborators like J.H. Dearle) rather than new work by Morris himself. Morris & Co is now part of Sanderson Design Group, which continues to manufacture the wallpaper in the UK.

How much does Morris & Co wallpaper cost per roll?

Morris & Co wallpaper typically ranges from around $240 to $290 per roll at UK retail pricing once converted, though exact prices vary by design and print method. Buying from a US-based supplier avoids international shipping costs and import fees, which is why prices here are generally lower than ordering directly from the UK for US and Canadian customers.

Is Morris & Co wallpaper suitable for period homes?

Morris & Co wallpaper is a popular choice for Victorian, Edwardian, and other period homes because the designs date from that era and were originally created for exactly this kind of interior. Damask and botanical patterns like Acanthus or Pimpernel suit formal period rooms, while denser florals like Strawberry Thief or Willow Bough work well in more relaxed period or cottage-style spaces. The designs also pair easily with modern interiors when used on a single feature wall or in a smaller room like a powder room or hallway.

How many rolls of Morris & Co wallpaper do I need?

The number of rolls depends on your wall height, room perimeter, and the pattern's repeat size, since larger repeats (common in Morris & Co designs) require more matching and can increase wastage. As a rough guide, a standard-height room (around 8ft ceilings) typically needs one roll per 2-2.5 linear meters of wall, but we recommend using a wallpaper calculator or contacting us with your measurements before ordering, since pattern repeats vary by design.

What's the difference between Morris & Co wallpaper and peel-and-stick versions?

Traditional Morris & Co wallpaper is a non-woven or paste-the-wall paper that requires wallpaper paste and is generally hung by a professional installer or a confident DIYer. Peel-and-stick (self-adhesive) versions use the same archive designs but on a removable adhesive backing, making them easier to install and remove without paste — a good option for renters or anyone wanting a temporary or lower-commitment installation.

Do you offer samples before ordering full rolls?

Yes, samples are available for most designs so you can check color and scale in your own lighting before committing to a full order. Ordering a sample is the best way to check a colorway against your existing furnishings, since screen colors can vary from the printed paper.

Chrysanthemum Toile Wallpaper: Lowest US Price

Chrysanthemum Toile Wallpaper - Morris Wallpaper

William Morris’s Chrysanthemum Toile wallpaper is a delicate and refined design that brings together the grace of botanical illustration with the decorative richness of classical toile patterns. While rooted in the floral traditions Morris championed, this design is lighter, more spacious, and offers a subtly elegant mood that differs from his denser, more tapestry-like wallpapers.

Design & Motifs:

  • The central motif is the chrysanthemum—a flower symbolizing longevity and beauty in many cultures.

  • The blooms are depicted in soft, rounded forms, accompanied by fine, curling stems and deeply notched leaves, drawn with gentle curves and flowing movement.

  • True to the "toile" style, the pattern often appears as monochrome or two-tone linework, evoking the look of hand-inked or woodcut illustrations.

Pattern Structure:

  • “Chrysanthemum Toile” features a light, open repeat, allowing for breathing space between clusters of foliage and flowers.

  • The composition flows diagonally or vertically, with vines and stems gently arching and crossing, giving the impression of a climbing plant or a gentle garden breeze.

  • Compared to bolder Morris designs like Acanthus or Snakeshead, this wallpaper has a quieter, more minimal presence, making it ideal for more delicate interiors.

Colorways:

The wallpaper is typically rendered in muted, sophisticated tones, such as:

  • Soft greys on ivory or parchment backgrounds

  • Dusky blues, pale greens, or silvery taupes

  • Occasionally in charcoal or sepia for a more antique effect

These subtle palettes create a sense of tranquil elegance and timeless charm, enhancing the fine detail of the linework without overpowering a space.

Historical Context & Authorship:

  • While often attributed to William Morris, Chrysanthemum Toile was likely designed by J.H. Dearle, his artistic successor at Morris & Co.

  • It reflects the later phase of the Arts and Crafts movement, where designs began to blend romantic historicism with lighter decorative forms, appealing to both traditional and modern tastes.

  • The toile style itself draws from 18th-century French and English textile traditions, reinterpreted here through the Morris lens: natural, thoughtful, and finely crafted.

Mood & Ideal Settings:

“Chrysanthemum Toile” evokes a sense of grace, calm, and understated beauty. It’s particularly well-suited for:

  • Bedrooms

  • Bathrooms or powder rooms

  • Dressing rooms or studies

  • Entryways that aim for classic charm without visual heaviness

It works beautifully in period-style homes, country cottages, or modern classic interiors that want a refined floral touch.