FAQ's

Is Morris & Co wallpaper still made by William Morris?

Morris & Co wallpaper is still produced using William Morris's original 19th-century designs, reprinted from the company's historic archive of hand-carved woodblocks and print rocks. William Morris founded the company in 1861 and died in 1896, so today's designs are faithful reproductions of his originals (and later archive additions by collaborators like J.H. Dearle) rather than new work by Morris himself. Morris & Co is now part of Sanderson Design Group, which continues to manufacture the wallpaper in the UK.

How much does Morris & Co wallpaper cost per roll?

Morris & Co wallpaper typically ranges from around $240 to $290 per roll at UK retail pricing once converted, though exact prices vary by design and print method. Buying from a US-based supplier avoids international shipping costs and import fees, which is why prices here are generally lower than ordering directly from the UK for US and Canadian customers.

Is Morris & Co wallpaper suitable for period homes?

Morris & Co wallpaper is a popular choice for Victorian, Edwardian, and other period homes because the designs date from that era and were originally created for exactly this kind of interior. Damask and botanical patterns like Acanthus or Pimpernel suit formal period rooms, while denser florals like Strawberry Thief or Willow Bough work well in more relaxed period or cottage-style spaces. The designs also pair easily with modern interiors when used on a single feature wall or in a smaller room like a powder room or hallway.

How many rolls of Morris & Co wallpaper do I need?

The number of rolls depends on your wall height, room perimeter, and the pattern's repeat size, since larger repeats (common in Morris & Co designs) require more matching and can increase wastage. As a rough guide, a standard-height room (around 8ft ceilings) typically needs one roll per 2-2.5 linear meters of wall, but we recommend using a wallpaper calculator or contacting us with your measurements before ordering, since pattern repeats vary by design.

What's the difference between Morris & Co wallpaper and peel-and-stick versions?

Traditional Morris & Co wallpaper is a non-woven or paste-the-wall paper that requires wallpaper paste and is generally hung by a professional installer or a confident DIYer. Peel-and-stick (self-adhesive) versions use the same archive designs but on a removable adhesive backing, making them easier to install and remove without paste — a good option for renters or anyone wanting a temporary or lower-commitment installation.

Do you offer samples before ordering full rolls?

Yes, samples are available for most designs so you can check color and scale in your own lighting before committing to a full order. Ordering a sample is the best way to check a colorway against your existing furnishings, since screen colors can vary from the printed paper.

Pure Pimpernel Wallpaper: Lowest US Price

Pure Pimpernel Wallpaper - Morris Wallpaper

The Pure Pimpernel Wallpaper is a classic design created by the renowned British designer William Morris in the late 19th century. Known for its intricate patterns and rich use of color, this wallpaper exemplifies the Arts and Crafts movement, which emphasized craftsmanship and the beauty of natural forms.

Design Features:

  • Pattern: The Pure Pimpernel design features a repeating motif of pimpernel flowers, which are often depicted in a stylized manner. The flowers are surrounded by leaves and vines, creating a sense of organic flow and movement throughout the wallpaper.
  • Color Palette: The wallpaper typically showcases a harmonious blend of colors. Common hues include soft greens, deep blues, and muted earth tones, allowing it to complement various interior styles while maintaining a natural aesthetic.
  • Texture: The wallpaper is often printed on high-quality paper or fabric, which enhances its tactile quality. This texture adds depth to the design, making it visually appealing from both a distance and up close.

Historical Context:

  • Arts and Crafts Movement: Morris was a key figure in this movement, which sought to counter the industrialization of the 19th century by promoting artisanal craftsmanship. The Pure Pimpernel Wallpaper reflects this ethos through its hand-drawn quality and attention to detail.
  • Influence: Morris's work, including the Pure Pimpernel, has had a lasting impact on interior design, inspiring generations of designers and homeowners to appreciate the beauty of natural motifs and handcrafted products.

Applications:

  • Interior Design: The Pure Pimpernel Wallpaper is often used in both residential and commercial spaces, bringing a timeless elegance to rooms. It works well in various settings, from cozy living rooms to serene bedrooms.
  • Complementary Decor: This wallpaper pairs beautifully with wooden furniture, textiles in solid colors, and other natural materials, allowing for a cohesive and inviting atmosphere.

Conclusion: 

William Morris’s Pure Pimpernel Wallpaper stands as a testament to his mastery of pattern and color, embodying the principles of the Arts and Crafts movement. Its intricate design and thoughtful color palette make it a beloved choice for those seeking to bring a touch of nature-inspired beauty into their spaces. Whether used in traditional or contemporary settings, it remains a classic choice that continues to resonate with modern sensibilities.